Frequently Asked Questions

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📱 Smart Publisher

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Getting Started

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Basic questions you may have before signing up to Smart Publisher.

What exactly does Smart Publisher do?▾
Smart Publisher is an AI-powered content calendar manager for your Instagram and Facebook accounts. You upload your videos, Smart Publisher learns your best posting times from Meta Insights, prepares campaigns based on Turkish holidays, and automatically distributes them as Reels and Stories. It doesn't create content; it plans what you upload in the best way.
Which social media platforms does it support?▾
Live today: Instagram (Reel + Story) and Facebook (Video + Story) — automatic publishing. With hybrid mode (Telegram or WhatsApp reminder + one-tap share) you can post to any platform including TikTok, X, LinkedIn, YouTube, Threads, Pinterest. Coming soon for auto-publish: TikTok, YouTube Shorts.
Do I need to provide a card during the 3-day free trial?▾
No. Email and password are enough. We don't ask for card info. No auto-charge after 3 days — if you don't add a package to cart, your account becomes inactive, no fees collected.
What do I need to sign up?▾
Email, password, and email verification. Then a 2-minute brand intro wizard — if you have a website, AI auto-fills it; if not, you provide your Instagram or fill it manually.
I don't have a website, only an Instagram account. Can I use it?▾
Yes. Two options: (1) Provide your Instagram username, AI extracts your brand, products, and tone from it. (2) Choose "Fill manually" to fill the forms yourself.
My Instagram is a personal account. Can I use Smart Publisher?▾
No — per Meta's rule, Instagram must be a Business or Creator account. Changing it in the Instagram app takes 30 seconds: Settings → Account → Switch to professional account. Free. Then you need to connect with a Facebook Page (Meta requirement).
I don't have a Facebook page, only Instagram. Is it okay?▾
Per Meta's rule, to auto-publish to Instagram Business you need to link it with a Facebook Page. You can create an empty Facebook Page and connect Instagram — nobody needs to see it, it's just a technical requirement. Total 5 minutes.

How AutoPilot Works

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AutoPilot is the auto-publish engine that learns from your real account. Rules below for transparency.

Is AutoPilot fully automatic, or do I approve?▾
AutoPilot creates a draft — you review, edit if needed, then click "Apply" to schedule. Nothing posts without approval. You can remove a single post, change its time, or edit its caption.
What decisions does AutoPilot make for me?▾
• Which time to post (learns from Meta Insights specifically for your account) • Whether a video should be a Reel or a Story • How many days apart to repeat the same video as a Story (min 25 hours gap) • How many Reels and Stories per day (default: 2 Reel + 5 Story — adjustable) • How to space content around an upcoming holiday
My new account has no Insights data. Will AutoPilot still work?▾
Yes. Without Insights, default good-hours are used (12, 15, 17, 18, 19, 20, 21). As your account accumulates 10+ posts, AutoPilot reads them and builds custom hours for you. After ~30 posts you get a stable "best hours" list.
How many times will it post the same video as a Reel?▾
Once in a lifetime. AutoPilot rule: a video sent as Reel is never sent as Reel again. (Different for Story — below.) This rule prevents the "same content over and over" impression.
How many times can it be used as a Story, with what gap?▾
The same video can be Story-posted 5 times in its lifetime, with at least 25 hours between each. This 25h rule protects you from Meta's spam algorithm — Story-ing the same video 4 times in 4 hours risks your account.
Will Meta flag me as spam or rate-limit me?▾
No. There are 3 protection layers: (1) Different "anchor" hours per account — 50 customers aren't all posting at 18:00; each gets a different slot between 18:00-18:30. (2) No-two-posts-at-same-time rule. (3) Story 25h gap. AutoPilot applies all rules automatically.
What's the maximum number of posts per day?▾
Default: 2 Reels + 5 Stories = 7 posts/day. You can change these when running AutoPilot. We keep the default conservative to avoid overload — Instagram's technical ceiling is much higher, but approaching it is risky for new accounts.

Campaigns and Holiday Calendar

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Campaign engine and Turkey holiday calendar — a feature neither local nor foreign competitors offer.

Does it know Turkish holidays and prepare campaigns?▾
Yes — 2026 dates loaded for 12 important days: official holidays (New Year, April 23, May 1, May 19, August 30, October 29), religious holidays (Ramadan, Eid al-Adha), social days (Mother's, Father's, Valentine's, Teachers'), commercial days (Black Friday, Cyber Monday). 30-day advance alert + one-click campaign skeleton per holiday.
When do I get holiday alerts?▾
• 30-15 days before: info note ("Mother's Day approaching") • 14-8 days before: warning ("10 days left — campaign time") • 7-4 days before: critical • 3-1 days before: urgent • Same day: "❗ Today! You still have no campaign." Alert auto-closes when you set up a campaign for that holiday.
What exactly is a campaign, what does it do?▾
A group of videos around a holiday, product launch, or event in 3 phases: Build-up (prep — 50% content), Peak (climax day — 30%), Wind-down (reminder — 20%). AutoPilot places each video in the right phase. Percentages adjustable.
How does the AI campaign skeleton work?▾
You say "Campaign for Mother's Day". The system reads your brand, sector, and past content, then prepares: campaign name, build-up/peak/wind-down dates, which videos fit which role, copy suggestions. Review, edit if needed, click "Create" — ready in 2 minutes.
What do video roles (teaser/hero/recap) mean?▾
• Teaser (prep): "Coming soon", curiosity-building content • Hero (peak): main message, strongest video, campaign star • Recap (reminder): "In case you missed it" last-chance content Optimizer places each role in the right phase — won't send Teaser on peak day, won't burn Hero in prep phase.

Brand Profile and Content

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How we define your brand tone and content rules.

How does AI extract my brand profile from my website?▾
You provide a URL → system reads the site → suggests these fields: sector, brand tone (formal/casual/playful/...), target audience, USP (what makes you different), products summary, primary colors, logo. Each field has "Accept / Edit / Skip" options. For things AI doesn't know, "Skip" to fill manually.
Do I have to upload a logo?▾
No — optional. But we recommend it: if a logo exists, AI suggests brand-appropriate styles in content suggestions, campaign skeletons, and cover images.
I have multiple brands. Can I manage them all?▾
Yes. Create as many brands under one account as you want. Each brand has its own Instagram + Facebook accounts, its own AutoPilot insights, its own campaigns. Switch between them with the brand switcher in the top menu. Brand count per package: Starter 1, Growth 3, Agency 10, Scale unlimited.
Does it support carousel (multi-image) posts?▾
Currently no. Smart Publisher currently produces single-video Reels and Stories. Carousel and single-image are on the roadmap but no firm date — subscribe and you'll get landing announcements.
Does AI write the captions and hashtags?▾
Semi-automatic. You enter the default caption and hashtags for each video; Smart Publisher copies them to each post. Director (built-in AI assistant) helps with questions like "Suggest 5 titles for this video" but doesn't auto-write and post — nothing goes out without your review.
Does AI generate videos too? Or only planning?▾
Planning only. We don't generate videos — you upload your own. AI video generation is a separate Tekeralab product called "Factory" and is in queue (tekeralab.com/coming-soon/factory).

Security and KVKK

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Your data, tokens, and KVKK compliance — for transparency.

Is my data safe?▾
• All traffic HTTPS (Cloudflare + Let's Encrypt certificates) • Passwords hashed with scrypt — never stored as plain text • Meta access tokens encrypted on server • All server access logged (audit trail) • Tekeralab registered in Turkey's KVKK Data Controllers Registry
Are you KVKK compliant?▾
Yes. Both technical infrastructure and legal process: Distance Sales Agreement + Pre-Information + Withdrawal Waiver are all signed (each agreement text is verifiable via SHA256 hash). We comply with both GDPR and KVKK requirements.
What happens to my data if I close my account?▾
Send a closure request to [email protected], all your data deleted within 30 days (content, settings, brand profile). Exception: financial records we must keep by law (Turkish Commercial Code requires invoices kept for 10 years). Data deletion request confirmed via email.
How long is my Instagram/Facebook token valid?▾
Meta long-lived page token: 60 days. System emails you 7 days before expiry. To renew, click "Reconnect" in the panel — re-does OAuth with same permissions, no account or history loss, your posts continue uninterrupted.
Can two people manage the same account?▾
Yes — team support is available. Settings → Users → "+ Invite" → enter email and choose role (owner, admin, member). Invite link sent. Owner can do everything, admin can't add users but can manage content, member can only post. Included free, no extra charge.

Pricing and Cancellation

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Packages, payment, cancellation — built for the Turkish market.

What packages are available?▾
• Starter — 1 brand, manual calendar + holiday calendar + basic AutoPilot • Growth — 3 brands, 6 accounts, full AutoPilot, Meta Insights, campaigns • Agency — 10 brands, 20 accounts, team access, onboarding consulting • Scale — Custom pricing, unlimited brands, white-label option, SLA Current prices on the Packages page: tekeralab.com/en/pricing
How do I pay?▾
Credit or debit card via Iyzico. Your card is not stored on our server — we only keep the reference token on Iyzico's side. Auto-charge on renewal.
Is there an annual discount?▾
Yes — varies by package. Packages page has "Monthly / Annual" toggle; the discount rate appears when you select annual. Usually ~17%, i.e., ~2 months free on annual.
Is VAT included?▾
No. Prices shown excluding VAT. When you add to cart, 20% VAT is added and total displayed — no surprises.
What if I want to cancel, is there a commitment?▾
No commitment. Cancel anytime: Billing → My Subscriptions → "Cancel". You continue using your remaining period, next renewal doesn't happen. No refund on cancel — you use the remaining period normally.
Do I have a right of withdrawal? Refund?▾
Per Turkey's Distance Sales Regulation for digital services, no right of withdrawal after subscription starts (you waive it when starting, written in contract). But: if not invoiced (trial only) → your records deleted, no invoice. We refund on extended outages caused by us, evaluated case by case: [email protected]
Where do I get my invoices?▾
Billing → Invoices tab → "View" → opens as HTML, save as PDF. Also auto-sent to your email after each successful payment. If you have a VAT record, we put your corporate info on the invoice — enter via Settings → Billing Info.

Technical and Integration

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Browser support, formats, API access — technical details.

Which browsers does it support?▾
Chrome 100+, Firefox 100+, Safari 15+, Edge 100+. Mobile: iOS Safari 15+, Android Chrome 100+. Internet Explorer not supported. Older versions may work but untested.
Do you have a mobile app?▾
No. Web is mobile-responsive, you can use the panel from a phone. An official mobile app is not on our roadmap right now — could be added if demand is high.
Maximum video size and duration?▾
Meta's limits apply: Instagram Reel maximum 90 seconds, 1080p recommended, MP4 (H.264 codec). Practical file size upper limit ~100MB.
Which video formats are supported?▾
MP4 (H.264 codec), MOV (QuickTime), WebM. On upload, system reads the first bytes; if format is invalid, you get an "unsupported format" message and conversion suggestion.
Are multiple time zones supported?▾
Yes. Each brand can have its own time zone (default Europe/Istanbul). AutoPilot calculates hours based on that brand's timezone. If you have a brand targeting an overseas audience, set that brand to the audience's timezone.
Is there API access (programmatic integration)?▾
No public API for now. If you need it, [email protected] — we do custom integrations on Agency and Scale packages (CRM connections, webhooks, etc.).

Troubleshooting

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Common issues and their solutions.

My post "failed" — what should I do?▾
By error code: • token_expired → Your Meta token expired. Channels → "Reconnect" → renew OAuth. • rate_limit → Meta temporarily limited you. System auto-retries; resolved in ~1 hour. • format → Video format issue. Re-upload as MP4 (H.264). • 2207076 (generic publish error) → Possible policy violation in caption. Edit caption and "Retry".
I finished onboarding but dashboard still says "incomplete".▾
One of 9 main brand fields is missing. Go to Profile, fill red-marked fields: brand_name, tagline, industry, brand_voice, target_market, USP, products_summary, website, primary_color. Dashboard becomes "complete" when all are filled.
Connected Facebook but Instagram not in the list.▾
Your Instagram Business account isn't linked to that Facebook page. Fix: In Instagram app: Profile → ⋯ → Settings and Privacy → Account → "Connected accounts" → select that Facebook page. Then in Smart Publisher Channels → "Reconnect" — Instagram appears in the list.
AutoPilot draft came up empty.▾
4 possible reasons: 1. You haven't uploaded any videos → upload via Media page. 2. All your videos marked "time_sensitive" and outside their validity window → open validity windows. 3. All videos' Reel + Story budget is full (each video has 1 Reel + 5 Story limit) → upload new videos. 4. Account has no insights and preferred hours/days didn't match any slot (rare) → reset AutoPilot settings to default.
Created a campaign but AutoPilot doesn't place videos in the right phase.▾
Make sure you assigned roles to your videos: Campaigns → campaign → open videos → assign teaser/hero/recap role to each. Without a role, Optimizer behaves as "any" and no phase-specific placement happens.
I can't reschedule a post.▾
You can only edit posts in scheduled status. If status is publishing, published, failed, or cancelled, editing is disabled — we can't recall a published post. Schedule a new post instead.
Got a holiday alert but "Create Campaign" returned an error.▾
Usually the brand profile is incomplete. Fill mandatory fields on Brand page first (brand_name, industry, brand_voice), then retry the campaign. System can't create a campaign with an empty brand profile because AI needs this info to build the skeleton.

💬 Smart Replier

برو به صفحه Smart Replier ←

الف — محصول

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Smart Replier چی هست، چی رو حل می‌کنه، برای چه صنایعی مناسبه.

Smart Replier چی هست؟▾
Smart Replier یک دستیار هوش مصنوعی هست که پیام‌های واتساپ + چت وب کسب‌و‌کار کوچک شما رو ۲۴/۷ خودکار جواب می‌ده، از جواب‌های شما یاد می‌گیره، و فقط پیام‌های واقعاً مهم رو به شما می‌رسونه. به صورت ذاتی برای بازار ترکیه و چندزبانه طراحی شده. سه کار می‌کنه: استقبال (هر ساعت، هر پیام)، یادگیری (پاسخ با لحن شما)، انتقال (فقط مسائل بحرانی به شما).
برای چه صنایعی مناسبه؟▾
در Phase 1 برای کافه/رستوران، تجارت الکترونیک SME، کلینیک/سالن زیبایی، خدمات خودرو، فروشگاه بوتیک بهینه شده. در اصل برای هر کسب‌و‌کار کوچکی که روزی ۴۰+ پیام واتساپ می‌گیره و با همون ۵-۱۰ سوال مواجه می‌شه کار می‌کنه.
فرق با Smart Publisher چیه؟▾
محصولات متفاوت. Smart Publisher: روی Instagram/Facebook پست می‌ذاره (انتشار محتوا). Smart Replier: به پیام‌های واتساپ/وب جواب می‌ده (استقبال مشتری). مکمل همدیگه.
چند زبان پشتیبانی می‌کنه؟▾
TR + EN + AR + FA. مشتری به هر زبانی بنویسه، AI به همون زبان جواب می‌ده. پایگاه دانش می‌تونه ترکی باشه، مشتری به فارسی بپرسه، AI فارسی جواب می‌ده (به لطف embedding چندزبانه).

ب — راه‌اندازی + Onboarding

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چطور در ۱۵ دقیقه شروع کنید، چی نیاز هست.

راه‌اندازی چقدر زمان می‌بره؟▾
۱۵ دقیقه. ۵ مرحله توی ویزارد: اتصال شماره‌ی واتساپ → اطلاعات کسب‌و‌کار → ۵ سوال نمونه → انتخاب لحن → ارسال پیام تستی. AI آماده‌ست. نیاز به IT نیست. در پلن Pro، یک ساعت ویدئو کال رایگان با دستیار ما برای راهنمایی مرحله‌به‌مرحله.
حساب WhatsApp Business داریم، می‌تونیم استفاده کنیم؟▾
بله. شماره‌ی واتساپ بیزنس موجود رو با OAuth رسمی Meta وصل می‌کنیم. شماره برای شما می‌مونه، فقط API access می‌دید.
واتساپ شخصی‌م قابل استفاده‌ست؟▾
نه، فقط WhatsApp Business. تبدیل واتساپ شخصی به Business ۵ دقیقه طول می‌کشه (از گوشی، رایگان).
آیا شماره‌ی واتساپم رو از دست می‌دم؟▾
نه. Meta WhatsApp Cloud API کانال رسمی هست — همون زیرساختی که WATI و Respond.io استفاده می‌کنن. شماره‌تون برای شما می‌مونه، اگه Smart Replier رو لغو کنید، شماره با شما می‌مونه.
چند شعبه دارم، همه رو وصل کنم؟▾
بله. محدودیت برند بر اساس پلن: Starter ۱، Pro ۳، Pro Plus نامحدود، Enterprise نامحدود + SSO.

ج — هوش مصنوعی + پایگاه دانش

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AI چطور یاد می‌گیره، اگه جواب اشتباه داد چی می‌شه.

آیا AI واقعاً فارسی خوب صحبت می‌کنه؟▾
بله. GPT-5 (جدیدترین مدل OpenAI) فارسی رو طبیعی صحبت می‌کنه. مهم‌تر اینکه AI از جواب‌های شما یاد می‌گیره — یعنی بعد از یک هفته مثل خودتون صحبت می‌کنه. توی تست رایگان ۳ روزه خودتون امتحان کنید.
مشتری می‌فهمه که بات هست؟▾
اختیاری. حالت شفاف فعال: AI توی اولین پیام خودش رو معرفی می‌کنه «شما در حال گفت‌و‌گو با دستیار هوش مصنوعی [نام کسب‌و‌کار] هستید.» حالت شفاف خاموش: چیزی نمی‌گه. اکثر مشتریان ما حالت هیبریدی استفاده می‌کنن: بات شفاف اما گفت‌و‌گو اونقدر طبیعیه که مشتری ناراحت نمی‌شه.
اگه AI جواب اشتباه داد چی می‌شه؟▾
دو سناریو. AI مطمئن نیست → Smart-Q از مشتری شفافیت می‌خواد یا از Telegram به شما می‌فرسته. AI اشتباه یاد گرفته → شما جواب رو ادیت می‌کنید، پایگاه دانش آپدیت می‌شه، جواب‌های آینده درست هستن.
پایگاه دانش چطور رشد می‌کنه؟▾
۳ راه: (۱) خودکار — وقتی شما از Telegram به یه سوال جواب می‌دید، جواب خودکار توی پایگاه دانش ذخیره می‌شه. (۲) دستی — از پنل ادمین می‌تونید Q&A اضافه کنید. (۳) فایل — PDF/TXT/MD آپلود می‌کنید، سیستم خودکار chunk می‌کنه و embed می‌کنه.
چطور نرخ پاسخ AI رو افزایش بدم؟▾
• هفته‌ی اول به هر Smart-Q سریع جواب بدید (پایگاه دانش سریع رشد می‌کنه) • جواب‌هاتون رو طولانی و با جزئیات بنویسید • وقتی جواب اشتباه AI می‌بینید «اشتباه» علامت بزنید (پایگاه دانش پاک می‌شه)

د — لغو + برگشت پول

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چطور لغو می‌کنید، داده‌هاتون چی می‌شه.

چطور لغو کنم؟▾
Settings → لغو اشتراک → تأیید. یک کلیک. بعد از لغو، دسترسی تا پایان ماه ادامه داره. تمدید خودکار قطع می‌شه.
برگشت پول چطور کار می‌کنه؟▾
در ۳۰ روز اول اگه ناراضی هستید، کافیه بنویسید «ناراضی هستم». برگشت کامل، بدون سوال. ۳-۵ روز کاری در کارت بانکی شما.
می‌تونم پایگاه دانشم رو دانلود کنم؟▾
بله. Settings → Privacy → Data Export → CSV/JSON. حتی اگه لغو کردید، پایگاه دانشتون متعلق به شماست.
داده‌های من چقدر نگه‌داری می‌شن؟▾
مدت اشتراک فعال + ۹۰ روز آرشیو بعد از لغو. ۱ سال بعد hard delete. زودتر می‌خواید: Privacy → درخواست حذف داده.

هـ — داده + امنیت (KVKK)

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داده‌هاتون کجاست، با کی به اشتراک گذاشته می‌شه، انطباق KVKK چطوره.

داده‌های من ایمنه؟▾
• زیرساخت Tekeralab سازگار با KVKK • داده‌های هر مشتری (tenant) کاملاً جدا • پیام‌های شما با شخص ثالث به اشتراک گذاشته نمی‌شن • به OpenAI ارسال می‌شه (برای جواب AI) ولی data opt-out فعاله — برای آموزش استفاده نمی‌شه
باید از مشتریانم اجازه بگیرم؟▾
بله، برای انطباق با KVKK. Smart Replier در اولین پیام، اطلاع‌رسانی خودکار می‌فرسته: «پیام شما توسط سیستم Tekeralab Smart Replier AI پردازش خواهد شد. جزئیات: [link]». الگو قابل سفارشی‌سازی هست.
اگه مشتری بگه "داده‌مو حذف کن" چی کنم؟▾
از پنل ادمین → منوی اون مخاطب → «حذف داده» → همه‌ی پیام‌ها و مراجع KB حذف می‌شن.

و — مقایسه

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فرق با WATI، Manychat، Respond.io، بات سفارشی.

فرق با WATI؟▾
WATI ($49) فارسی محدود، KB قالبی، Smart-Q نداره، پشتیبانی فارسی فقط ایمیل. Smart Replier (۱۶۱۷-۲۶۹۰۱ لیر): چندزبانه ذاتی، KB یادگیرنده با vector، Smart-Q داره، پشتیبانی ترک + فارسی روی واتساپ + تماس. WATI متخصص زیرساخت واتساپه؛ Smart Replier متخصص تجربه‌ی مشتری.
Manychat؟▾
Manychat ($25) محبوب، ارزون، Instagram قوی. ولی: AI قالبی، KB یادگیرنده نداره، فارسی محدود. فرق ۱۴۹ لیر با ارزشی که AI + KB + کیفیت چندزبانه میاره جبران می‌شه.
بات Python سفارشی (دوست برنامه‌نویس می‌نویسه)؟▾
بات سفارشی کوتاه‌مدت ارزون، بلندمدت ریسکی: اگه دوست برنامه‌نویس رفت کی نگهداری می‌کنه؟ AI یادگیری در کد سفارشی نیست (۳-۶ ماه ساخت). Smart Replier اشتراک سالیانه، نگهداری ۲۴/۷، بهبود مداوم.