Frequently Asked Questions

Smart Publisher is an AI-powered content calendar manager for your Instagram and Facebook accounts. You upload your videos, Smart Publisher learns your best posting times from Meta Insights, prepares campaigns based on Turkish holidays, and automatically distributes them as Reels and Stories. It doesn't create content; it plans what you upload in the best way.

Live today: Instagram (Reel + Story) and Facebook (Video + Story) — automatic publishing. With hybrid mode (Telegram or WhatsApp reminder + one-tap share) you can post to any platform including TikTok, X, LinkedIn, YouTube, Threads, Pinterest. Coming soon for auto-publish: TikTok, YouTube Shorts.

No. Email and password are enough. We don't ask for card info. No auto-charge after 14 days — if you don't add a package to cart, your account becomes inactive, no fees collected.

Email, password, and email verification. Then a 2-minute brand intro wizard — if you have a website, AI auto-fills it; if not, you provide your Instagram or fill it manually.

Yes. Two options: (1) Provide your Instagram username, AI extracts your brand, products, and tone from it. (2) Choose "Fill manually" to fill the forms yourself.

No — per Meta's rule, Instagram must be a Business or Creator account. Changing it in the Instagram app takes 30 seconds: Settings → Account → Switch to professional account. Free. Then you need to connect with a Facebook Page (Meta requirement).

Per Meta's rule, to auto-publish to Instagram Business you need to link it with a Facebook Page. You can create an empty Facebook Page and connect Instagram — nobody needs to see it, it's just a technical requirement. Total 5 minutes.

AutoPilot creates a draft — you review, edit if needed, then click "Apply" to schedule. Nothing posts without approval. You can remove a single post, change its time, or edit its caption.

• Which time to post (learns from Meta Insights specifically for your account) • Whether a video should be a Reel or a Story • How many days apart to repeat the same video as a Story (min 25 hours gap) • How many Reels and Stories per day (default: 2 Reel + 5 Story — adjustable) • How to space content around an upcoming holiday

Yes. Without Insights, default good-hours are used (12, 15, 17, 18, 19, 20, 21). As your account accumulates 10+ posts, AutoPilot reads them and builds custom hours for you. After ~30 posts you get a stable "best hours" list.

Once in a lifetime. AutoPilot rule: a video sent as Reel is never sent as Reel again. (Different for Story — below.) This rule prevents the "same content over and over" impression.

The same video can be Story-posted 5 times in its lifetime, with at least 25 hours between each. This 25h rule protects you from Meta's spam algorithm — Story-ing the same video 4 times in 4 hours risks your account.

No. There are 3 protection layers: (1) Different "anchor" hours per account — 50 customers aren't all posting at 18:00; each gets a different slot between 18:00-18:30. (2) No-two-posts-at-same-time rule. (3) Story 25h gap. AutoPilot applies all rules automatically.

Default: 2 Reels + 5 Stories = 7 posts/day. You can change these when running AutoPilot. We keep the default conservative to avoid overload — Instagram's technical ceiling is much higher, but approaching it is risky for new accounts.

Yes — 2026 dates loaded for 12 important days: official holidays (New Year, April 23, May 1, May 19, August 30, October 29), religious holidays (Ramadan, Eid al-Adha), social days (Mother's, Father's, Valentine's, Teachers'), commercial days (Black Friday, Cyber Monday). 30-day advance alert + one-click campaign skeleton per holiday.

• 30-15 days before: info note ("Mother's Day approaching") • 14-8 days before: warning ("10 days left — campaign time") • 7-4 days before: critical • 3-1 days before: urgent • Same day: "❗ Today! You still have no campaign." Alert auto-closes when you set up a campaign for that holiday.

A group of videos around a holiday, product launch, or event in 3 phases: Build-up (prep — 50% content), Peak (climax day — 30%), Wind-down (reminder — 20%). AutoPilot places each video in the right phase. Percentages adjustable.

You say "Campaign for Mother's Day". The system reads your brand, sector, and past content, then prepares: campaign name, build-up/peak/wind-down dates, which videos fit which role, copy suggestions. Review, edit if needed, click "Create" — ready in 2 minutes.

• Teaser (prep): "Coming soon", curiosity-building content • Hero (peak): main message, strongest video, campaign star • Recap (reminder): "In case you missed it" last-chance content Optimizer places each role in the right phase — won't send Teaser on peak day, won't burn Hero in prep phase.

You provide a URL → system reads the site → suggests these fields: sector, brand tone (formal/casual/playful/...), target audience, USP (what makes you different), products summary, primary colors, logo. Each field has "Accept / Edit / Skip" options. For things AI doesn't know, "Skip" to fill manually.

No — optional. But we recommend it: if a logo exists, AI suggests brand-appropriate styles in content suggestions, campaign skeletons, and cover images.

Yes. Create as many brands under one account as you want. Each brand has its own Instagram + Facebook accounts, its own AutoPilot insights, its own campaigns. Switch between them with the brand switcher in the top menu. Brand count per package: Starter 1, Growth 3, Agency 10, Scale unlimited.

Currently no. Smart Publisher currently produces single-video Reels and Stories. Carousel and single-image are on the roadmap but no firm date — subscribe and you'll get landing announcements.

Semi-automatic. You enter the default caption and hashtags for each video; Smart Publisher copies them to each post. Director (built-in AI assistant) helps with questions like "Suggest 5 titles for this video" but doesn't auto-write and post — nothing goes out without your review.

Scheduling only. We do not generate video — you upload your own.

• All traffic HTTPS (Cloudflare + Let's Encrypt certificates) • Passwords hashed with scrypt — never stored as plain text • Meta access tokens encrypted on server • All server access logged (audit trail) • Tekeralab registered in Turkey's KVKK Data Controllers Registry

Yes. Both technical infrastructure and legal process: Distance Sales Agreement + Pre-Information + Withdrawal Waiver are all signed (each agreement text is verifiable via SHA256 hash). We comply with both GDPR and KVKK requirements.

Send a closure request to [email protected], all your data deleted within 30 days (content, settings, brand profile). Exception: financial records we must keep by law (Turkish Commercial Code requires invoices kept for 10 years). Data deletion request confirmed via email.

Yes, the rights KVKK grants to the data subject apply here too: (1) Right to erasure — send a request to [email protected]; all of your content, settings and brand-profile data are deleted within 30 days, except financial records we are legally required to retain (invoices are kept for 10 years under the Turkish Commercial Code). (2) Data portability — you can request a copy of the data processed about you; after identity verification we deliver it in a machine-readable format. (3) Your rights to request information, to rectification and to object to processing are also reserved. All requests are answered within the period prescribed by KVKK (at most 30 days).

Meta long-lived page token: 60 days. System emails you 7 days before expiry. To renew, click "Reconnect" in the panel — re-does OAuth with same permissions, no account or history loss, your posts continue uninterrupted.

Yes — team support is available. Settings → Users → "+ Invite" → enter email and choose role (owner, admin, member). Invite link sent. Owner can do everything, admin can't add users but can manage content, member can only post. Included free, no extra charge.

• Starter — 1 brand, manual calendar + holiday calendar + basic AutoPilot • Growth — 3 brands, 6 accounts, full AutoPilot, Meta Insights, campaigns • Agency — 10 brands, 20 accounts, team access, onboarding consulting • Scale — Custom pricing, unlimited brands, white-label option, SLA Current prices on the Packages page: tekeralab.com/en/pricing

By bank transfer (Havale/EFT). When you place the order, the panel shows our IBAN and a reference code unique to your order; you send the transfer and upload the receipt on the same page. Your subscription opens as soon as we see and confirm the money in our account, and the invoice is emailed — usually the same business day. We never ask for card details.

No. Smart Publisher is billed monthly only — there is no annual plan and no annual discount. There is no commitment either: cancel any time and keep using the rest of the period you paid for.

No. Prices shown excluding VAT. When you add to cart, 20% VAT is added and total displayed — no surprises.

No commitment. Cancel anytime: Billing → My Subscriptions → "Cancel". You continue using your remaining period, next renewal doesn't happen. No refund on cancel — you use the remaining period normally.

Per Turkey's Distance Sales Regulation for digital services, no right of withdrawal after subscription starts (you waive it when starting, written in contract). But: if not invoiced (trial only) → your records deleted, no invoice.

Billing → Invoices tab → "View" → opens as HTML, save as PDF. Also auto-sent to your email after each successful payment. If you have a VAT record, we put your corporate info on the invoice — enter via Settings → Billing Info.

First make sure you uploaded the receipt in the panel and wrote the order code in the transfer description — that code is how we match the money to your order. Transfers made after hours or at the weekend reach the bank on the next business day. If more than 24 hours have passed, email [email protected] with your order number and we'll match it by hand.

Right now we only accept Turkish lira transfers from banks in Türkiye. Foreign currency sent to a lira account is converted by the bank at its own rate and charged heavy incoming fees, so we'd rather talk to you before you send anything. Email [email protected] with your order number and we'll tell you the options for your country.

After every successful payment your invoice is issued, sent to your email, and available under Billing → Invoices. For corporate (VAT-registered) customers, just enter your tax office, tax/TCKN number and company name under Settings → Billing Information — the invoice is issued with these details. Our invoices are currently issued in HTML/PDF format; issuing e-Fatura/e-Arşiv through the Revenue Administration (GİB) integrator is not yet offered. For your corporate e-Fatura/e-Arşiv records you can forward this HTML/PDF invoice to your accountant and have it registered on your side. You can send a request for future e-Fatura/e-Arşiv integration to [email protected].

Chrome 100+, Firefox 100+, Safari 15+, Edge 100+. Mobile: iOS Safari 15+, Android Chrome 100+. Internet Explorer not supported. Older versions may work but untested.

Yes — Smart Publisher for Android. It is a different product from the web version: it never connects to your Instagram account. Your phone rings at the minute you chose, the post is waiting ready, and one tap hands it to Instagram for you to publish. The last tap is yours. Available now on Google Play.

Meta's limits apply: Instagram Reel maximum 90 seconds, 1080p recommended, MP4 (H.264 codec). Practical file size upper limit ~100MB.

MP4 (H.264 codec), MOV (QuickTime), WebM. On upload, system reads the first bytes; if format is invalid, you get an "unsupported format" message and conversion suggestion.

Yes. Each brand can have its own time zone (default Europe/Istanbul). AutoPilot calculates hours based on that brand's timezone. If you have a brand targeting an overseas audience, set that brand to the audience's timezone.

No public API for now. If you need it, [email protected] — we do custom integrations on Agency and Scale packages (CRM connections, webhooks, etc.).

By error code: • token_expired → Your Meta token expired. Channels → "Reconnect" → renew OAuth. • rate_limit → Meta temporarily limited you. System auto-retries; resolved in ~1 hour. • format → Video format issue. Re-upload as MP4 (H.264). • 2207076 (generic publish error) → Possible policy violation in caption. Edit caption and "Retry".

One of 9 main brand fields is missing. Go to Profile, fill red-marked fields: brand_name, tagline, industry, brand_voice, target_market, USP, products_summary, website, primary_color. Dashboard becomes "complete" when all are filled.

Your Instagram Business account isn't linked to that Facebook page. Fix: In Instagram app: Profile → ⋯ → Settings and Privacy → Account → "Connected accounts" → select that Facebook page. Then in Smart Publisher Channels → "Reconnect" — Instagram appears in the list.

4 possible reasons: 1. You haven't uploaded any videos → upload via Media page. 2. All your videos marked "time_sensitive" and outside their validity window → open validity windows. 3. All videos' Reel + Story budget is full (each video has 1 Reel + 5 Story limit) → upload new videos. 4. Account has no insights and preferred hours/days didn't match any slot (rare) → reset AutoPilot settings to default.

Make sure you assigned roles to your videos: Campaigns → campaign → open videos → assign teaser/hero/recap role to each. Without a role, Optimizer behaves as "any" and no phase-specific placement happens.

You can only edit posts in scheduled status. If status is publishing, published, failed, or cancelled, editing is disabled — we can't recall a published post. Schedule a new post instead.

Usually the brand profile is incomplete. Fill mandatory fields on Brand page first (brand_name, industry, brand_voice), then retry the campaign. System can't create a campaign with an empty brand profile because AI needs this info to build the skeleton.