A feature-by-feature comparison — what each tool actually does, and who it fits best.
Buffer schedules posts. Smart Publisher plans the campaign behind them — a holiday calendar built in, AI that reads your website and profiles your brand, and three-phase campaigns instead of a flat queue.
Buffer's free plan is limited, paid plan is $6/channel — $12 for Instagram + Facebook. Smart Publisher Starter is $15/mo for one brand with its channels — 1 Instagram + 1 Facebook, 50 posts a month. AutoPilot Instagram post scheduling + Reels planning + content calendar in one package.
| Feature | Tekeralab | Buffer |
|---|---|---|
| Turkish UI | ✓ | — |
| Holiday calendar (TR) | ✓ | — |
| AI brand discovery | ✓ | — |
| 3-phase campaigns | ✓ | — |
| AutoPilot smart scheduling | ✓ | basic |
| Starting price (monthly) | $15 | $6/channel |
| Payment in TRY (bank transfer) | ✓ | — |
| Instagram + Facebook | ✓ | ✓ |
| TikTok / X / LinkedIn | coming soon | ✓ |
14-day free trial — no card required.