Founder Notes

The Real Products That Built TekeraLab

Before TekeraLab became an agentic application company, we shipped real marketplace apps, a virtual-commerce experience, and a fashion-store system. Here is how those projects shaped what we build today.

Alex··2 min read·Updated Aug 18, 2026
This content was prepared with AI assistance and reviewed by an editor.

Every company has an origin story. Ours is simple: before TekeraLab became an agentic application company, we were builders shipping real products for real merchants. A marketplace, a virtual-commerce experience, and a fashion store — those projects are the reason TekeraLab exists and works the way it does.

Before the agents: real products, real merchants

We didn't start with a grand theory about AI. We started by building software that people actually used to sell things.

TekeraLab's earlier products: Tekera21 buyer and partner apps, Sanal AVM virtual commerce, and the archived ArzuAmber fashion store.

Before TekeraLab became an agentic application company, we built marketplace apps, virtual commerce experiences, and a fashion store system — real projects that shaped what came next.

Tekera21 — marketplace buyer and partner apps

Tekera21 was our marketplace: buyer-facing and partner-facing apps that connected shoppers with sellers. Running both sides of a marketplace taught us how much daily operational weight sits on a small team — answering the same buyer questions, keeping listings current, and moving an order from first question to checkout.

Explore Tekera21:

Sanal AVM — virtual commerce

Sanal AVM was our virtual-commerce experience: a way to make an online storefront feel like a real place to browse, not just a flat grid of products. It pushed us past the catalog and into the experience layer of commerce.

Explore Sanal AVM:

ArzuAmber — a fashion store system (archived project)

ArzuAmber was a complete system for a women's fashion store — catalog, storefront, and the operational glue behind it. This project is archived and no longer active. But building a store end to end, from product to customer, showed us exactly where a small merchant's time disappears.

What those years taught us

Across all three projects, one pattern kept repeating:

  • The hard part is rarely a single tool — it's wiring dozens of them together.
  • Merchants spend their days on repetitive work: replies, posts, catalog edits, follow-ups.
  • Every new sales channel multiplied the manual work instead of reducing it.

We kept shipping features to save merchants time, and they kept running out of it anyway.

From tools to agents

That gap is the idea behind TekeraLab. Instead of handing a merchant one more tool to configure, we let them describe the goal in plain words — and let agents build and run it: the store, the automatic replies, the scheduled social posts, the multilingual content.

TekeraLab is the product those years pointed to. Not another dashboard to learn, but an agentic platform where you say what you want and the system assembles it from ready-made pieces.

Why we're sharing this

Founder Notes is where we write plainly about how TekeraLab is built and why. Our origin isn't a pivot away from our past — it's the direct result of it. The real products came first. The agents came from what those products taught us.

ShareXLinkedInWhatsApp

Ask a question

Got a question about this post? Drop your email and we’ll reply.

Get notified of new posts

1–2 emails per month on the Türkiye marketplace and AI. No spam.